KINE 337 - International Sport Business

The purpose of KINE 337 is to make students aware of the magnitude of the global expansion and development of sport, to familiarize them with major “players” (firms and organizations) on the global scene, major issues in global sports, and to emphasize the business opportunities that are created internationally. An underlying thesis focuses on the contrasts from the US (and yes, Texas) sport industry to foreign markets.

In general, it is anticipated that participating students will develop an understanding and appreciation for global sport business as it relates to the commercial management of sport and sport organizations. By the conclusion of this course, the student will, through discussion, investigation, written examination and application: understand the body of knowledge in international sport business; develop a knowledge base regarding international sport business research; become aware of the regional, national, and geographic sports culture; develop a knowledge base regarding international sporting events; appreciate the complexity of international governing bodies of sport; understand the historical development of international sport business and global sport expansion; describe U.S. global sport exportation and importation; comprehend international monetary systems; discuss economic integration as it relates to global markets; learn concepts, principles, and terminology as it relates to international sport marketing; critically examine the promotion of international sports products; understand the complexity of licensing and merchandizing of sport in international markets; understand the historical development and importance of The Olympic Movement; obtain an understanding of the plethora of opportunities for a career in the international sport business industry; and identify major social, cultural, ethical, and business issues facing international sport business.